Advice and Tips when Starting an Online News Publication as a Compliment to your Print Published Newspaper:

August 29, 2017 Michael Lopez 0

Many of the structures and foundations that are used in publishing print newspapers do not work as well for online news publications.

Do not treat the newly started website as an afterthought.  You will be reporting from multiple platforms when on the Internet and the news will be breaking first on your online website.  Put the website first and the news will pull through to your print version.

Use a content management system for all the thousands of stories that you will need to handle.  A content management system will make it possible to organise the large amounts of information coming through your website.

Concentrate on readers and keeping your content open and accessible when you start up a website.  Build trust and growing readership before you attempt to acquire paid subscribers.

On your news website, you can publish anytime.  You publish stories and events as they happen online.  If you advertise a 24/7 news outlet, you need to keep your news up to date from minute to minute and hour to hour.  On the Internet, time is not measured in days.  Real-time reporting happens when you use live video streaming to report from an event.

You do not need to archive the stories you publish.  Once a story is published, leave it online, forever.  It will still attract readers and will also appear in search results later on.

Communicate with your online news readers, and supply a link for them to comment on stories and news events, and to communicate their thoughts with you.  Newspaper websites are not expected to only provide news.

They should also create a community of readers, building loyal relationships.

Be patient.  Like with all things worthwhile, it requires hard work, and persistence, and won’t happen overnight.  Eventually, it will happen.

5 Biggest Differences between an Online News Site and a Printed Newspaper

August 26, 2017 Michael Lopez 0

There are a lot of differences between the writing done for online news and the writing done for printed newspapers.  The style is different; the sourcing is different as well as the pricing, etc.  You can run into a few problems if you should handle these two news types the same.  To avoid extensive revising, declining readers, and more, you can keep these 5 major differences in mind.

5 Major differences you cannot ignore:

  1. Readers: Older people might still prefer the printed version better than the online version, while the younger generation prefers the online editions.  But, if you like news, you would not mind that much where you read it.  The facts that are written will still be the same.
  2. Portability: Printed newspaper editions can be carried everywhere.  Online editions can be a bit more difficult.  You need to carry your laptop or phone or other electronic devices with you and you also need an internet connection.
  3. Space: Newspaper print editions do have limitations on space, online versions not so much.  But even if the online editions have more room, people will still only read until something more interesting pops up  Print editions needs to fit the information in a certain allotted space.  Online editions might want to keep it short to keep the attention of the reader.
  4. Sourcing: With print editions, the sourcing requirements are very strict.  You may not print anything that has not been verified.  Online you can hyperlink to the source-material which will verify your facts.  Accountability is much stricter for printed sourcing than for the online news site’s sourcing.
  5. Interaction: You cannot have an immediate response from your readers with print editions.  They do take part in opinion polls and give comments, but it will only be published at a later stage.  Online News Sites you can take part in opinion polls, write comments, etc. immediately.  You do not have to wait for a result because feedback is immediate.

Even though there are differences between these two newspaper versions, their goal is still the same, and both still play a part in spreading the news.

Credit Attribution: Designed by Guides.Library.Harvard.edu

10 Reasons why you should Start Advertising on an Online News Site:

June 30, 2017 Michael Lopez 0

10 Specific Reasons why advertising on Newspaper Sites can be beneficial to you:

  1. Online News Sites have an ever growing Audience; more and more people visit newspaper websites, every day. The more visits, the more your advertisements get viewed.
  2. An Audience that makes more purchases are reached through Online sites; Research studies showed that online audiences are more likely to make purchases in a wide variety of categories, including entertainment, financial, home, travel and much more.
  3. Online News Sites can reach local consumers through making their advertising personal and relevant for their area; your business can only benefit more when the local consumers find your products online, advertised in their local newspaper website.
  4. Repeating of advertising messages; your advertisements will appear on the Newspaper website, daily, and it will also be published in printed media. You can choose how your advertising is published, where it is published and you can target your chosen audience.
  5. Online Newspaper Readers does spend more of their time online; the more time users spend on the Internet, the more chance of your advertisements for catching the eye.
  6. An Audience that prefers Online Newspapers is also more likely to purchase online. A report noted that online newspaper users have higher annual incomes and would be easier to pursue to make purchases.
  7. Online users spend a good chunk of their time browsing through the content of the online newspaper and will come across your advertisement quite easily.
  8. Online Newspaper websites could generate very large amounts of gain through online advertisement. Across all industries there is a general increase in awareness towards advertising and ad campaigns in online newspapers.
  9. Connecting with not only the news website but also the mobile crowd; again increasing the chances for your advertisements to be seen.
  10. When you integrate your online advertising with traditional media options, you create a Powerful Mix that will increase, again, the audience you reach.

The printed version of newspapers has always been a very powerful source for advertising, adding a presence on a newspaper’s website; you can get the attention of a growing audience with real means towards spending-power.…